Web App Launch
Melbourne, AustraliaAccepting new projects

Websites & web apps
for small businesses
that actually work.

Custom websites and web tools built for Australian small businesses. Give your customers a better experience — without the agency price tag or the 3-month wait.

https://estimator.yourbusiness.com
Step 01
Pick a product
Step 02
Enter your room size
Step 03
Get your quote
$1,284.60
Real example · flooring quote tool

Built for Australian small & medium businesses

100%
Custom built
1
Developer, start to finish
10+
Industries served
24/7
Your site, always on
What we do

One studio.
Every piece of your online presence.

From a five-page website to a full web application — built specifically for your business, by one person who sees it through from brief to live.

Custom Websites

Fast, mobile-first websites built from scratch. Not Wix. Not Squarespace. Yours.

  • Your design, not a template
  • Forms & bookings
  • Hosted & managed

SaaS Web Apps

Custom quote tools and product visualisers built around your catalogue and your brand.

  • Quote calculators
  • Product visualisers
  • Built for your business

AI Integrations

Real AI embedded in real products. Visualisation, smart quoting, intelligent search.

  • Room visualisation
  • Smart quoting
  • Practical, not gimmicky

SEO & Performance

Audits, Core Web Vitals, structured data, and technical fixes for existing sites.

  • Show up on Google
  • Fast on every device
  • Fix what's holding you back
Flagship products

Tools we've built.
Built for your business.

Two custom web applications built from the ground up — each tailored to the specific business using it. This is the kind of thing we can build for you.

Product 01

Flooring Price Estimator

Customers browse your product catalogue, enter room measurements, and get an instant itemised quote with materials, GST, and a branded PDF — all before they pick up the phone.

  • Config-driven product catalogue
  • By-room, total m², or board-count input
  • Optional installation pricing
  • Downloadable branded PDF quote
estimator.flooringco.com
Flooring Price Estimator – product selection
visualiser.flooringco.com
AI Floor Visualiser — upload your room
Product 02

AI Floor Visualiser

Customers upload a photo of their room and pick a product — AI replaces the floor with a photorealistic render. Correct perspective, correct lighting, correct texture. Shown with a smooth before/after slider.

  • Upload any room photo (JPG, PNG, HEIC)
  • AI-powered perspective & lighting
  • Before/after comparison slider
  • Fed from the same product catalogue
Industries we build for

From gyms to flooring shops.
Wherever SMEs need tools.

We build for small and medium businesses across Australia. Each industry gets tools shaped to the way that business actually quotes, sells, and operates.

Live
Fitness & Wellness
Live
Flooring
Soon
Tiling
Soon
Painting
Soon
Kitchens
Soon
Fencing & Decking
Soon
Blinds & Curtains
Soon
Landscaping
Soon
Catering
Soon
Bakeries
Soon
Gift & Hampers
Soon
Retail & E-commerce
Why Web App Launch

A studio built around
what SMEs actually need.

Built for your business

Every project is scoped, designed, and built around your specific business — your catalogue, your branding, your customers. Nothing generic, nothing off-the-shelf.

One person, start to finish

No handoffs. No 'account managers'. Design, development, hosting, deployment, and maintenance — all handled by the same developer who writes the code.

Live faster than you'd expect

Deep experience in the tools means less time figuring things out and more time building. You see progress quickly, and go live without the drawn-out agency timeline.

Honest scope

Formal quotes before work starts. Milestone payments — not all upfront. Anything outside the original quote is re-quoted. No surprise invoices.

Accepting new projects

Your website should reflect
the quality of your work.

Tell me about your business and what you want to build. I'll come back with a quote within 1 business day.